Eve Turow Paul to Speak at the Downtown Market Next Month about Effect of Millennials and Gen Z on Food Industry.
GRAND RAPIDS, Mich., Jan. 22, 2018 – On February 20 at 5 p.m., the Grand Rapids Downtown Market will host the second “Culinary Conversations” Meetup, featuring speaker Eve Turow Paul. Author of “Generation Yum—Shaping The Future Of Food,” Turow Paul is a journalist and researcher known for studying youth culture and how different generations interact with our food system. She has spent nearly a decade writing about food culture and how 21st century innovations, pressures and people’s wants and needs, specifically in Millennials and Generation Z, are reshaping the human food experience.
Using psychology, sociology, anthropology and interviews with thought-leaders, Millennials and Gen Zers, Turow Paul examines the anxieties, hopes, and passions that drive our obsession with food. At the Grand Rapids Downtown Market Meetup, she will share her insights on this global phenomenon and highlight how individuals soothe themselves and fulfill needs through food.
“On the surface, Millennials and Gen Z are filled with apparent contradictions. While many struggle to pay the rent, they frequently invest in food experiences and consciously spend more on organic, local and non-GMO food,” said Paul. “The challenge for restaurants and food producers is to harness this and create intimate connections between people and their food while marketing to these groups without losing authenticity.”
Culinary Conversations is a peer-to-peer collaboration and networking group for West Michigan’s food industry professionals, including growers, producers, chefs, bartenders, restaurant owners, entrepreneurs and others, intended to strengthen Grand Rapids’ regional food system. Led by the Downtown Market, Culinary Conversations is a unique partnership between Start Garden, Grand Rapids Opportunities for Women (GROW) and Michigan State University Extension. Each monthly Meetup includes both networking and educational opportunities.
“The way we get food is changing every single day, from the way we get groceries and order takeout, to the reasons people are choosing certain foods or restaurants based on ingredients or how it looks on social media,” said Mimi Fritz, president and CEO of the Downtown Market. “If food industry professionals are aware of these changes and stay ahead of the curve, they can adapt or differentiate themselves to stay relevant, whether it’s offering alternate ways for people to get their products or updating menu items to stay on top of dietary trends.”
The lead sponsor for February’s event is Spartan Nash and supporting sponsor is Experience Grand Rapids. Eve’s full bio, more info on Culinary Conversations and link to registration for the event is available at: https://www.meetup.com/Culinary-Conversations-Grand-Rapids/.
About the Grand Rapids Downtown Market
The Grand Rapids Downtown Market is the region’s new choice for fresh, delicious foods and amazing public market merchants. The Market is a $30 million, self-sustaining, LEED-certified, mixed-use facility that brings together production, distribution, marketing and education about local foods and growing. It incorporates entrepreneur and experimentation space for both emerging and experienced food artisans and merchants including a 24-vendor Market Hall and two full-service restaurants. More at www.downtownmarketgr.com.
