Q&A: Cynthia Kay on Creating a Successful Virtual Event
Q&A: Cynthia Kay on Creating a Successful Virtual Event If 2020 taught is anything, it's that virtual events are here to stay. Virtual events can be a great benefit to…
6 Ways to Support Black-Owned Businesses, Long-Term
6 Ways to Support Black-Owned Businesses, Long-Term Supporting black-owned businesses closes the racial wealth gap, fosters economically healthy communities, and creates jobs and opportunities. Before the pandemic, 95% of small…
Q&A: Ricardo O’Neal, Branding Expert
Do you know what your brand is? Branding expert Ricardo O'Neal of Aurikk shares his insight into what it is, and why it matters for your business. Q: Let's start…
An Evidence-Based Approach to Crushing Your Goals this Year
An Evidence-Based Approach to Crushing Your Goals this Year Whatever you want to achieve this year-- start your business, grow your business, expand a product line-- SMART goal framework is…
We’re Ready for You, 2021
We're Ready for You, 2021 2020 was challenging in ways we couldn't have imagined in our wildest -- seriously, wildest -- dreams. We are proud to have pivoted and persisted…
Preparing Your Business for the Holidays
Preparing Your Business for the Holidays The holiday season is upon us! For retail businesses, this typically means ramping up for their most profitable quarter. While this year's holiday shopping…
How to Show Gratitude to Your Team While Working Remotely
How to Show Gratitude to Your Team While Working Remotely Businesses that cultivate a culture of gratitude tend to perform better than those that don't. According to a 2016…
How to Write an Email Newsletter
How to Write an Email Newsletter Email marketing is wildly important to most marketing strategies, especially if you’re looking for true success as it leaves a stronger impression than…
How to Foster Diversity in the Workplace
How to Foster Diversity in the Workplace Diversity in West Michigan is a driving force in the entrepreneurial community, where it’s been a focus for many small businesses and supporters…
Ways to Support Local Businesses During the Coronavirus
Ways to Support Local Businesses During the Coronavirus Although states are reopening around the country, the coronavirus is still an issue affecting community members and local businesses. With stay-at-home orders,…